# WordPress to Webflow Migration: The 8-Step Process (2026)

**Published:** October 12, 2026 | **Updated:** October 29, 2026 | **Authors:** Adam Muchowski, Tomasz Szlachcikowski | **Category:** Development

**Canonical:** https://www.grafit.agency/blog/wordpress-to-webflow-migration

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## TL;DR

- A WordPress-to-Webflow migration involves importing content and rebuilding layouts, templates, and functionality.
- To avoid import errors and repeated cleanup, define your CMS structure and URL map first, then test a small batch before moving the rest.
- To protect search visibility and lead generation, check redirects, SEO settings, forms, CRM connections, and tracking before and after launch.
- Migration time and cost depend on content structure, cleanup, design changes, and integrations. Page count alone won't tell you how much work is involved.
- GRAFIT helps B2B SaaS and technology teams migrate to Webflow with reusable components, marketing-owned publishing workflows, and ongoing website growth support.

If you're tired of waiting on developers for website updates or dealing with plugin issues, and you're set on migrating from WordPress to Webflow, you're in the right place.

This guide walks you through the entire process, from preparing your content to testing redirects, forms, and SEO settings before launch.

## When to Migrate From WordPress to Webflow

Webflow is particularly suited to marketing websites that need visual editing, reusable layouts, and managed hosting. Whether you should move depends on what's blocking your team and whether Webflow can meet your existing requirements.

| Your situation | What to assess |
| --- | --- |
| Campaign pages wait in a developer queue | Can Webflow components give marketing control over the pages it needs to create? |
| Plugin updates and compatibility issues consume time | Which functions can Webflow handle, and which still need external tools? |
| Your theme limits layouts | Would a better WordPress build solve the problem at lower disruption? |
| Memberships, complex commerce, or custom PHP power the site | Can you replace these functions without adding unacceptable cost or complexity? |
| You manage a large or multilingual content library | Does the proposed plan support your content model, publishing needs, and growth? |

That said, a slow website alone doesn't really justify migration. Better hosting, fewer plugins, or performance optimization could solve the issue within WordPress.

So, compare [Webflow vs. WordPress](https://www.grafit.agency/blog/webflow-vs-wordpress) against your requirements, and if neither fits, review the options in our [website tech stack](https://www.grafit.agency/blog/website-tech-stack) guide before you commit.

## What Carries Over From WordPress to Webflow

Content can move between the platforms, but you'll need to rebuild the system that displays and manages it. Here's a quick breakdown of what you can bring across and what needs more work:

| Website element | What happens when you move |
| --- | --- |
| Blog posts and other structured content | You can import content through CSV files after setting up the matching Webflow CMS Collections and fields. |
| Images and downloadable files | You can reuse these assets, but you’ll need to confirm they transferred correctly and update links as needed. |
| Themes and page-builder layouts | You’ll need to recreate these in Webflow, including how they look and behave on different screen sizes. |
| Plugins and custom functionality | You’ll need to replace or rebuild each feature using Webflow features, integrations, or custom code. |
| SEO titles and descriptions | You can reuse these, but you’ll need to map them to the relevant CMS fields or enter them in page settings. |
| URLs and redirects | Keep existing paths where possible and create 301 redirects for any that change. |
| Forms, analytics, and CRM connections | You’ll need to reconnect these and test that submissions, tracking events, and lead routing work correctly. |

There's also an important distinction here: keep the website move separate from customer data migration. Moving your marketing site doesn't automatically move customer accounts, passwords, billing records, or product data. If any of these live in WordPress, they'll need their own migration plan.

Want to see how this fits into the wider project? Check out our [B2B SaaS website migration](https://www.grafit.agency/blog/b2b-saas-website-migration) guide for advice on scoping, timelines, and launch planning.

## How to Migrate From WordPress to Webflow

Here's how to migrate your WordPress website to Webflow in eight steps. Once the CMS structure is agreed, content migration and development can run in parallel.

### Step 1: Audit and Benchmark Your WordPress Website

Start by documenting your existing pages, functionality, and performance so you know what to carry over, improve, or remove. You can use Screaming Frog or a similar crawler to collect URLs, page titles, meta descriptions, headings, status codes, and internal links.

Then cross-check this list against your XML sitemap, WordPress content lists, and Google Search Console (GSC). This helps catch pages that a crawl might miss because nothing links to them.

Organize your findings into three groups:

| Audit area | What to record |
| --- | --- |
| Content and assets | Pages, posts, custom content types, languages, images, videos, and downloads. Flag content to update, merge, or remove. |
| Functionality | Plugins, custom code, forms, search, integrations, and tracking scripts. Note what each does and who manages it. |
| Performance | Organic traffic by landing page, search clicks, important backlinks, demo requests, form completion rates, and page speed. |

Once you've gathered these numbers, save a dated performance baseline so you can compare results after launch. Note any campaigns or seasonal changes that could affect the comparison. If you're unsure which conversion measures to track, check out our guide to [CRO metrics](https://www.grafit.agency/blog/cro-metrics).

While you're at it, measure the issue prompting the move. If campaign pages take three days and two developer handoffs to publish, record this now so you can assess whether Webflow improves the process.

### Step 2: Plan Your Webflow Architecture

Next, decide how you'll organize your pages and content in Webflow. Your homepage may need a unique layout, while articles, case studies, and integrations can each have their own Collection and shared template.

Webflow organizes structured content into Collections. For example, an Articles Collection holds your posts, while an Authors Collection holds the author profiles linked to them.

For each Collection, define:

- **Fields: **What each item needs, such as a title, summary, featured image, or customer quote.
- **Relationships: **How content connects, such as articles linked to authors and categories.
- **Template: **How those fields appear on the page.
- **Editing requirements: **What marketers need to update themselves and where they'll need design or development support.

Keep information in separate fields if you'll need to reuse or filter it. For example, storing a case study's industry, customer name, and results separately makes it easier to show relevant customer stories on product pages.

If you're restructuring product content, our guide to [use-case pages vs feature pages](https://www.grafit.agency/blog/use-case-pages-vs-feature-pages) can help you decide which pages need separate treatment.

Before you finalize the structure, check [Webflow's current plans and limits](https://webflow.com/pricing) against your required CMS items, Collections, fields, static pages, bandwidth, and localization needs. Also account for the content you plan to add after launch.

### Step 3: Map URLs and SEO Elements

List every existing URL and decide whether to keep, redirect, or remove it. A good rule of thumb is to keep URLs unchanged where possible, and always check each page's full path. For example, /2025/03/example-post/ and /blog/example-post are different addresses, even though the post slug is the same.

| Existing path | New path | Action |
| --- | --- | --- |
| /pricing | /pricing | Keep |
| /2025/03/example-post/ | /blog/example-post | Add a 301 redirect |
| /old-product | /products/current-product | Redirect if the new page serves the same need |
| /expired-event | None | Remove if there’s no relevant replacement |

Alongside the URL map, record the SEO settings you'll need to recreate: page titles, meta descriptions, canonical URLs, indexing instructions, and relevant structured data.

For changed addresses, configure [301 redirects in Webflow](https://help.webflow.com/hc/en-us/articles/33961294898835-How-do-I-set-up-redirects-in-Webflow) so each old URL points directly to its final destination, and update internal links to use the new addresses.

Don't send unrelated pages to the homepage just to avoid a 404. Instead, give visitors useful navigation on your error page.

**Note:** Webflow's [redirect CSV import](https://help.webflow.com/hc/en-us/articles/33961211526291-Import-export-301-redirects) replaces all existing redirect rules. If you've already added redirects, export them, merge them with the new list, and then import.

### Step 4: Export and Clean Your WordPress Content

Now that you have your content structure and URL map, back up your WordPress database and files, then go to [Tools → Export](https://wordpress.org/documentation/article/tools-export-screen/) to download your content as XML. You can convert it into CSV files or use a tool that exports directly to CSV. Check that your export includes the custom fields and SEO plugin data you need.

Next, prepare one CSV per destination Collection, matching the fields you defined in Step 2. And as you clean the content:

- Remove obsolete shortcodes and page-builder markup while preserving the text.
- Check headings, lists, tables, and embeds.
- Update internal links using your URL map.
- Preserve publication dates and author information.

Also back up images and downloads separately, since the XML export doesn't include the files. And if publishing continues during the build, assign someone to track new posts and edits so you can include them before launch.

**Pro tip:** Run one complex article through export, cleanup, and import first. Include tables, images, an embed, categories, and a download to expose problems before processing the full library.

### Step 5: Import Content Into the Webflow CMS

Import authors, categories, and other related records before the articles that reference them. Use your field map to match CSV columns to Webflow fields:

| CSV column | Webflow field | What to check |
| --- | --- | --- |
| Article title | Name | Full title is present |
| Post slug | Slug | Matches your URL map |
| Body HTML | Rich text | Formatting and embeds display correctly |
| Featured image URL | Image | Image imports successfully |
| Author slug | Reference | Correct author is linked |
| Category slugs | Multi-reference | Correct categories are linked |
| SEO description | Plain text | Connected to the template’s meta description |

Follow Webflow's [CSV import process](https://help.webflow.com/hc/en-us/articles/33961290794771-How-do-I-import-content-into-the-Webflow-CMS), using exact slugs for related records and semicolons between multiple values. It's a good idea to start with a small batch, check for missing content and incorrect relationships, and inspect the rendered pages before importing the rest.

Then connect your SEO fields to the template's SEO settings and upload downloads separately, since CSV imports don't populate File fields.

### Step 6: Rebuild the Design and Components

Set up your typography, colors, spacing, and buttons, then build the reusable components and page templates your team needs. For a marketing team, useful reusable sections might include:

- Navigation and footers.
- Hero sections with different CTA options.
- Customer logos and testimonials.
- Feature and benefit sections.
- Pricing comparisons.
- FAQs and related content.
- Demo or contact forms.

Use real content during development. Long headlines, uneven card descriptions, and detailed comparison tables will reveal layout problems that placeholder text hides.

Then have a marketer create a campaign page using these components. Check whether they can update copy, add proof points, and publish with the agreed permissions. If routine changes still need developer help, adjust the setup before handover.

If you're redesigning during the migration, also track changes to navigation, messaging, and conversion paths. Our guide to [redesigning a website without losing SEO](https://www.grafit.agency/blog/redesign-website-without-losing-seo) covers the search considerations.

### Step 7: Replace Plugins and Reconnect Integrations

Work through the functionality list from your audit and decide how to replace each plugin's required features. You can use native Webflow features, external services, or custom code, and remove anything the team no longer needs.

Check the whole workflow. A form might capture campaign data, create a CRM contact, assign a salesperson, and send a confirmation email. Rebuilding the visible fields covers just part of the job.

Submit test leads and verify each connection:

| Area | What to check |
| --- | --- |
| Forms | Required fields, validation, spam handling, and successful submissions |
| CRM | Field mapping, lead routing, ownership, and duplicate handling |
| Confirmations | Thank-you pages, notification emails, and next-step instructions |
| Analytics | Page views and conversion events fire correctly without duplicate tracking |
| Consent | Cookies and scripts respect the visitor’s choices |

If your site includes memberships, confirm that your replacement supports login, restricted content, and any billing connections. Webflow [discontinued native User Accounts in early 2026](https://help.webflow.com/hc/en-us/articles/36046006227731-User-Accounts-sunset), so you'll need a separate solution for account-based access.

Record who owns each integration and where you manage its settings and credentials so your team can troubleshoot issues after launch.

### Step 8: Run QA and Launch the Website

Finally, test the completed site before switching your domain to Webflow. Assign an owner to each area and resolve anything that blocks access, lead capture, or indexing.

| Area | What to check |
| --- | --- |
| Content and design | Accurate copy, working assets, and responsive layouts across browsers |
| Accessibility | Keyboard navigation, visible focus states, form labels, and readable contrast |
| SEO | Complete the SEO checklist below before launch and on the live domain. |
| Functionality | Forms and integrations from Step 7 still work on the completed site |
| Performance | Key pages load well on mobile, including those with video or heavy scripts |
| Publishing | Editors have the right access and know how to update and publish content |

Apply any content changes made since export, then confirm who'll handle the DNS switch and how you'll roll back if a critical issue appears. Before making changes, save the existing DNS records and preserve unrelated entries, including those used for email.

Once the domain points to Webflow, run a production crawl, submit a test lead, and verify tracking, HTTPS, and domain redirects. Keep WordPress hosting available until you've confirmed that the new site is stable and no assets depend on it.

Over the following weeks, compare organic traffic and conversions with your baseline. Also check changes by landing page and search query so you can pinpoint issues. Keep an issue log and assign an owner to each fix.

## A WordPress to Webflow Migration in Practice

Now that you know the steps, here's what the process looked like for [IC Project](https://www.grafit.agency/case-studies/icproject), a project management platform competing with tools like Asana and ClickUp.

Its WordPress website wasn't keeping up with the product. Key capabilities were hard to find, and building new comparison pages took weeks because every change required a developer. The team needed a website that explained the product clearly and let marketing publish without waiting in a development queue.

At GRAFIT, we rebuilt the site in Webflow around three buyer paths: product capabilities, industries, and competitor comparisons. We created more than 80 reusable components, including hero sections, pricing, testimonials, and FAQs, so marketing could assemble new pages themselves.

![Multiple smartphone screens displaying ICP project management software with various UI elements for task management, spending tracking, and human support features.](https://cdn.sanity.io/images/2uwh1hy5/production/f50ee4a0e81e6710ec58239818867240b429461a-1600x1200.jpg?w=1600&fm=webp&q=75)

The six-week project included full content migration and more than 50 pages in Polish and English.

Six months after launch, IC Project reported:

- 36% more demo requests.
- 34% more returning users.

![A graphic displaying three metrics: +36% more demo requests, +34% more returning users, and 50+ pages shipped at launch. To its right, a customer testimonial from Norbert Sinkiewicz, COO at IC Project.](https://cdn.sanity.io/images/2uwh1hy5/production/5f63287e625607520d3d8ee70069187f1c22e666-1999x588.png?w=1600&fm=webp&q=75)

These results reflect the migration, along with improvements to content, design, and conversion paths.

## SEO Checklist for a WordPress to Webflow Migration

Use this checklist before launch, then repeat the checks on the live domain.

| Check | What to verify |
| --- | --- |
| URLs and redirects | Old URLs either remain live or redirect directly to the intended page. Deliberately removed pages return a proper 404. |
| Titles and descriptions | Metadata matches your SEO inventory and appears on the published pages. |
| Canonical tags | Tags point to the intended production URLs, with no staging addresses left behind. |
| Structured data | Relevant markup is present and passes validation on the new templates. |
| XML sitemap | Include only intended, indexable canonical URLs. Submit it in GSC after launch. |
| Indexing controls | Robots.txt allows crawling where needed, and pages intended for search have no noindex instruction. |
| Internal links | Links point directly to final URLs, with no broken pages or assets. |
| Localized pages | Translated URLs and hreflang annotations match the correct language versions. |
| Search Console | Verification remains active; use URL Inspection to check priority pages. |

Keep redirects in place for at least a year, as recommended in [Google's site-move guidance](https://developers.google.com/search/docs/crawling-indexing/site-move-with-url-changes). For DNS, rollback, and other launch checks, use our [website migration checklist](https://www.grafit.agency/blog/website-migration-checklist).

## What Affects Migration Time and Cost

How your site is built and what you need to change matter more than page count. Migrating hundreds of articles using the same template can be easier than migrating a smaller site with custom layouts and integrations.

Here's what can increase your timeline and budget:

| Area | What adds work |
| --- | --- |
| Site structure | More content types, CMS relationships, languages, and publishing roles |
| Content cleanup | Shortcodes, inconsistent fields, missing assets, and outdated copy |
| Design and development | A rebrand, new templates, complex animations, and custom features |
| Integrations | Conditional forms, CRM routing, memberships, and external services |
| Testing and approvals | More page layouts, user journeys, stakeholders, and review rounds |

Also separate the one-time migration fee from ongoing costs, including Webflow hosting, paid apps, localization, and maintenance. If reducing maintenance is your goal, factor in the time your team will spend managing the new setup, too.

## Choosing Who Runs Your Migration

Decide which parts your team can handle and where you need outside support. You can use the scope from your audit to compare these options:

| Option | When it fits | What to confirm |
| --- | --- | --- |
| Internal team | A straightforward site with Webflow expertise in-house | Your team has time to handle the build, redirects, integrations, and testing |
| Freelancer | A defined project with clear design and content requirements | They can cover the technical requirements and provide support after launch |
| Agency | A redesign, complex CMS, multiple languages, or integrations that affect lead generation | The scope includes named owners, QA, training, and handover |

You can split the work, too. Your marketing team might own content and approvals while an external partner handles development and migration. Agree on these responsibilities before comparing quotes.

At GRAFIT, we combine [website migration](https://www.grafit.agency/services/website-migration) with [Webflow development](https://www.grafit.agency/services/webflow-development) to build a site your marketing team can maintain after launch.

Before signing, confirm the post-launch support period and what happens if a migration issue appears after handover.

## Plan Your Migration With GRAFIT

At GRAFIT, we help Series A/B B2B SaaS and technology companies migrate to Webflow, with reusable components and publishing workflows built around their marketing teams.

Our work can continue after launch through ongoing [website growth](https://www.grafit.agency/services/website-growth), from new campaign pages to conversion improvements based on performance.

## FAQs

### 1. Can I keep my domain when moving to Webflow?

Yes, you can keep your existing domain. You'll update its DNS records to point to Webflow while preserving the records used for email and other services.

### 2. Do WordPress user passwords transfer to Webflow?

No, passwords don't transfer through a CMS content import. If you're moving customer accounts, confirm how your new authentication provider will handle existing users and whether they'll need to reset their passwords.

### 3. Will historical form submissions move with the website?

No, rebuilding your forms won't bring over past submissions. Export them separately or confirm they're saved in your CRM before retiring WordPress.

### 4. Can I build the new site while WordPress stays live?

Yes, you can build and test the Webflow site while WordPress continues serving visitors. Before switching the domain, bring across any content added or changed during the build.

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