Insurance Tech

From Strategic Messaging to a Compelling Website in Just Six Weeks

Strategic rebranding and website development for Adapt API that visualized complex insurance automation technology, delivering measurable results in just six weeks.
  • Developed messaging highlighting tangible benefits, showing 95% reduction in processing time
  • Completed project 40% faster than typical web builds
  • Created interactive visualizations demonstrating workflow transformation
  • Built flexible Webflow system for independent content management
  • Grafit created a fantastic website for us under a tight timeline. Highly recommend working with them!

    Play
    0:01 / 1:01
    Jacob Simon
    Founder & CEO

    project summary

    For Adapt API, we crafted their messaging, rebranding, and built a website that showcases how their platform transforms complex insurance workflows into automated processes. The site clearly communicates the key benefit: saving agencies 15-20 hours weekly while reducing policy lapse risks. This new foundation supports their marketing efforts and lead generation strategy.

    Company description

    At the intersection of insurance and technology, Adapt API has built an automation platform that transforms how agencies handle their most time-consuming tasks. By integrating with tools agencies already use, they create seamless workflows where previously disconnected systems now work in harmony. The impact is substantial: 95% reduction in manual processing time.

    Challenge

    Tight Timeline
    Our six-week timeline demanded parallel workstreams and rapid feedback loops, completing the project 40% faster than typical web builds.

    Visualizing the Invisible
    The greatest hurdle? Making Adapt's behind-the-scenes automation visually compelling.

    Future-Proof Design
    We needed to craft a flexible system that could grow with their expanding customer base while effectively demonstrating the "before vs. after" transformation.

    Approach

    Brand and Product Messaging
    Through collaborative workshops, we developed messaging that highlights tangible benefits rather than technical features.

    Storytelling Framework
    We created a solid narrative that shows how Adapt transforms insurance operations.

    Interactive Visualization
    Custom elements demonstrate the contrast between manual processes and Adapt's streamlined workflow.

    Empowering Implementation
    The Webflow build ensures Adapt can easily manage and expand their content independently.

    ResultS

    Market Positioning
    The project positioned Adapt as a technology innovator rather than just another SaaS provider.

    Immediate Impact
    The site launched successfully on deadline, with the client reporting positive feedback from day one.

    Lead Generation
    The platform effectively supports Adapt's marketing efforts and generates qualified leads.

    Trust Building
    Most importantly, it established Adapt as a trusted technology partner for insurance agencies looking to modernize their operations.

    awards & recognition

    Details

    Industry

    Insurance Tech

    Scope

    Web
    Product Marketing
    Branding

    Duration

    6

    Stage

    Growth-Stage Startup
    Available for Q4

    turbocharge
    your launch

    a blue background with the word part written in white
    By clicking on the button, you consent to the processing of personal data and agree to the site's Privacy Policy.
    Book a discovery call
    Turbocharge your launch today
    Thanks, we received your message!
    We’ll get back to you soon. In the meantime,
    schedule a free consultation with our experts.
    Book a discovery call
    Oops! Something went wrong while submitting the form.
    Start your project