Quarterhill's brand unity: from fragmentation to focus

120%

Increase in organic website traffic

3

websites mergedd into 1 intuitive platform

50+

pages migration in 8 weeks

Grafit was our superpower when merging three websites into one, positioning us as a market leader and tech innovator. Their designs accomplished exactly that. We love our new look

Donna Bergan
VP of Marketing at Quarterhill
Industry
Transportation & Logistics
Service
Web Design
Webflow Development
Use Cases
  • Website Consolidation
  • CMS Migration & Organization
  • SEO Technical Implementation
  • UX Design
  • Content Strategy & Architecture
  • Performance Optimization
Duration
8 weeks
Stage
Enterprise
Company size
100+ employees
Annual revenue
$150M+
Visit website
Let's talk growth

Meet Quarterhill

Quarterhill is a leader in transportation technology, specializing in tolling and enforcement systems that have been connecting communities for over 40 years. Their infrastructure handles billions of transactions and powerscommercial vehicle inspections across thousands of lanes globally.

The challange we tackled

Quarterhill had a problem that many enterprise companies face—their brand was scattered across multiple websites, creating confusion for potential clients trying to understand their comprehensive transportation technology solutions. They needed to unite their digital presence while showcasing the superior quality of their products.

Their mission was clear: create "Transportation that knows no boundaries" for a safer, more connected world. But their fragmented online experience was creating boundaries instead of removing them.

  • <i ph=timer> Fragmented presence
    Three separate websites diluted the brand and confused potential clients about what Quarterhill really offered.Content sprawl: 120 unique subpages created a maze-like experience that buried their key value propositions
  • <i ph=binoculars> Unclear positioning
    Scattered messaging made it hard to grasp the quality and depth of their tech.
  • <i ph=cards-three> Maintenance nightmare
    Managing multiple sites drained resources and led toinconsistent messaging across platforms

#quarterhilll-requirement-donna-bergan
#quarterhill-expert-blazej-krzepina

If you want your product to stand out, attract more users, work with a team that deeply understands both product and marketing, Grafit is your choice.

Matej Novak
CEO at Nova Insurer

Such amazing design! incredible work, really appreciate your help on the project

Kevin Niparko
VP of Product at Twilio

"CMS-first" approach streamlined both design and implementation phases, ensuring seamless content migration and optimal user experience across all touchpoints.

Marcin Warno
Co-founder & CTO at Grafit

Quarterhill had cutting-edge transportation technology, but their digital presence felt outdated. We created a sleek, modern design and simplified the navigation so users could seemlessly find what they needed across the pages.

Błażej Krzepina
Design Lead at GRAFIT

We needed to transform our complex digital ecosystem into something that truly represents our technological leadership in transportation infrastructure.

Donna Bergan
VP of Marketing at Quarterhill

Grafit was our superpower when merging three websites into one, positioning us as a market leader and tech innovator. Their designs accomplished exactly that. We love our new look

Donna Bergan
VP of Marketing at Quarterhill

Jace had incredible tech but looked like a beta product. We had 4 weeks to flip that perception completely. The game-changer was nailing those product animations - users had to 'get it' in 3 seconds or they'd bounce.

Jakub Startek
Founder & CEO at GRAFIT

Working with Grafit feels like having an exceptional design team that’s part of our company. They understand our metrics, they move at our speed, and they consistently deliver quality that reflect our product and vision. When you’re growing fast, this kind of partnership is invaluable.

Fryderyk Wiatrowski
Co-founder & CEO at Jace.ai

I loved the fact that Jace had such good analytics and insights about their product. This gave us great input on how to present the product to users based on actual data rather than assumptions. When clients come with real user feedback and conversion data, we can create solutions that directly address pain points.

Greg Musiał
Web Designer at Grafit

We had an amazing product, but our website was confusing potential customers instead of converting them. We needed someone who could translate our technical capabilities into clear value propositions that business users would immediately understand and trust.

Fryderyk Wiatrowski
Co-founder & CEO at Jace.ai

Gentrace had breakthrough AI observability technology but needed a brand that could communicate that innovation. We created a clean, technical aesthetic with messaging that speaks to developers while establishing enterprise credibility.

Błażej Krzepina
Design Lead at GRAFIT

Gentrace had breakthrough AI observability technology but needed a brand that could communicate that innovation. We created a clean, technical aesthetic with messaging that speaks to developers while establishing enterprise credibility.

Błażej Krzepina
Design Lead at GRAFIT

We needed a brand and website that could match the sophistication of our technology while helping us stand out in a crowded AI tools landscape.

Peggy Rayzis
Marketing Lead at Gentrace

"Working with Grafit was exactly what we needed. They delivered on every promise - our performance scores went through the roof, traffic surged immediately, and we finally have a system that scales with our team. I'd recommend them to any tech company that wants to move fast without compromising on quality."

Mike Grabowski
Founder & CTO at Callstack

“Working with Callstack was incredibly efficient. They knew exactly what they wanted and communicated it clearly from the start. Their team stayed involved and gave us quick feedback, so we could work efficiently and get things done instead of going back and forth with changes.”

Marcin Warno
Co-founder & CTO at Grafit

The Callstack team understood the project objectives and role of Grafit and Callstack team from the beginning. The challenge was going from concept to live in 6 weeks, but their clear vision and direct feedback loop allowed us to move fast and focus on what matters: execution

Jakub Startek
Co- founder & CEO at GRAFIT

We need this to be clean and must be very component-driven, because it's simply faster to build that way. For us specifically, it's not the brand, animations, or fancy visuals that sell, it's the content. So it needs to be clean, content must be clear, but it also needs to have that delicate touch.

Aleksandra
Content Lead at Callstack

The team's approach to validating Tutlo Club was extraordinary, perfectly capturing our vision of a flexible, community-driven learning platform. The results speak for themselves – 100 sign-ups in the first week and rapid growth to over 4,000 members!

Mateusz Łozowicki
Head of New Venture, Tutlo

Dream team! Thanks for all the support helping us hit our incredibly ambitious timeline and vision for the launch.

Peggy Rayzis
Marketing Lead at Gentrace

The team's expertise transformed our vision into a compelling product in record time. Their work was instrumental in securing our strategic partnership.

Jakub Sek
Founder, SuppMatch

We faced a tough challenge, but the team's deep understanding of product building transformed our vision into reality, pushing us ahead in the market.

Konrad Szczygieł
Co-founder & COO at Playmore

Grafit created a fantastic website for us under a tight timeline. Highly recommend working with them!

Jacob Simon
Founder & CEO at Adapt API

GRAFIT was a fantastic team to work with throughout the project. Their consistent communication kept us informed every step of the way, and their quick response to challenges made all the difference.

Michał Zalewski
Founder at Mafelo

The team's approach to our rebrand and product refinement has been transformative. The new CodeJet not only looks better but also communicates our value proposition more effectively. The results speak for themselves – we're seeing unprecedented growth in both traffic and conversions.

Patryk Pijanowski
CEO, CodeJet

Working with Grafit Agency has been an exceptional experience. They quickly understood what we needed and delivered everything on time. The end product not only met but went beyond what we hoped for. You can always trust Grafit for prompt and top-notch work.

Artur Górniak
CEO, CXLABS

The turnaround time was excellent, the communication was excellent, and the Grafit team were genuine experts in their fields. We achieved an incredibly powerful and professional website for a fraction of the typical time and cost.

Alex Atkins
VP of Marketing & Growth at Sturdy

I love how the team managed the end-to-end process. The landing page perfectly describes what the product is about. The client understood it well, and we signed the deal.

Artur Gorniak
Founder, AuditNOW

Grafit Agency transformed our vision into a mind-blowing digital experience – they've set a new bar for what a crypto platform can be!

Moby Albalawi
Head of Design at Bielik

The product launch went super fast and smooth within 4 weeks. I'm happy for another successful project for our holding. The team's comprehensive approach to branding and app design was crucial in getting Bloosh off the ground so quickly and effectively.

Antoni Redziniak
CEO Grailz

The landing page perfectly captured our product's essence and has been instrumental in our sales process. Closing 15 deals in the first month exceeded our expectations - it's been a game-changer for our product launch."

Szymon Zagroba
Senior Marketing Specialist, AI REV

How we made it happen

Weeks 1-2

Strategic Foundation

Comprehensive audit of all three existing websites, content mapping, and stakeholder workshops to define the unified brand architecture and messaging strategy.

Weeks 3-5

Smart Consolidation

Developed a powerful custom CMS system and implemented intuitive search functionality. Dramatically simplified site structure, reducing from 120 pages to just 35 focused, high-impact pages.

Weeks 6-8

Implementation & Launch

This is where things got interesting. We built 208 reusable components in Webflow, organized 1,256 CMS items across 22 collections, and implemented performance optimizations that would impress any search engine.

Strategy & Planing
Ongoing
Design system
Ongoing
ui & ux design
Ongoing
Development
Ongoing
Growth & CRO
Ongoing

Tools we use

The tech stack that powers marketing independence

The right stack removes bottlenecks and gives your team the freedom they need to move fast.

Figma

Collaborative tool for designing & prototyping UI/UX

Webflow

The best website builder
on the market

Relume

Tool to create AI-powered sitemaps, wireframes & style guides

Blender

3D suite for modeling, animation & rendering

ahrefs

Comprehensive SEO & backlink analysis

Runway

AI creative suite for video & VFX
#quarterhill-expert-marcin

The results

Digital Transformation

We designed the experience first, then engineered it for maximum speed and searchability.

50%

increase in website traffic after website redesign

3

websites mergedd into 1 intuitive platform

Technical excellence that scales

We built a system that manages large amounts of content while keeping everything running quickly.

36

CMS pages, which significantly simplified website maintenance

167

Created reusable components for scalable website growth

Recognition & Growth

The unified website now effectively represents Quarterhill's full technological capabilities, serving as a powerful marketing asset that has even earned industry website awards. The streamlined experience showcases their transportation infrastructure solutions while reinforcing their market leadership position.

Summary

his project went far beyond merging websites. It was a strategic digital transformation. By unifying Quarterhill's fragmented online presence, we created a platform that doesn't just showcase their tech expertise—it amplifies their market position and drives business growth.

Enterprise websites don't have to be complicated. Sometimes the most powerful solution is the simplest one.

Grafit was our superpower when merging three websites into one, positioning us as a market leader and tech innovator. Their designs accomplished exactly that. We love our new look

Donna Bergan
VP of Marketing at Quarterhill

Ready to transform your digital presence?

Let’s chat about how strategic web design can accelerate your growth.

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