3x
increase in signups driven by a redesign and sharper messaging
300%
increase in website traffic after the redesign
$8M Series A
funding secured with a strong market presence
Dream team! Thanks for all the support helping us hit our incredibly ambitious timeline and vision for the launch.
Peggy Rayzis
Marketing Lead at Gentrace
We partnered with Gentrace to transform their AI testing platform's brand and website in just 6 weeks. The new brand resonated strongly with developers, driving a 300% increase in web traffic and tripling signups within the first week of launch, alongside 24 media mentions of their Series A announcement.
Gentrace is an AI observability platform specializing in tracing, evaluation, and error analysis for AI agents. Built on OpenTelemetry standards, they help engineering teams debug agent traces, create intelligent monitoring, and build tailored evaluations—making AI development more reliable and collaborative.
Gentrace faced a challenge common to Series A companies—they had secured $8M in funding and built a powerful product, but lacked the professional brand presence to compete in the rapidly evolving AI tools market. As a funded company preparing for aggressive growth, they needed to establish credibility with enterprise technical buyers while supporting their expansion plans.
Their mission was clear: make AI agent development more reliable and accessible. But without a cohesive brand identity and conversion-optimized website, they struggled to communicate their sophisticated capabilities to potential customers and investors.
We needed a brand and website that could match the sophistication of our technology while helping us stand out in a crowded AI tools landscape.
Peggy Rayzis
Marketing Lead at Gentrace
The cohesive brand and optimized website now effectively communicates Gentrace's AI observability platform to both technical users and enterprise decision-makers. The professional digital presence has supported customer acquisition, competitive positioning, and helped leverage their $8M Series A funding for rapid market expansion.
This wasn't just a brand and website project—it was a strategic market entry. By creating a cohesive brand identity and conversion-optimized website, we helped Gentrace establish the professional presence needed to compete in the AI tools market while maintaining the agility to grow.
Technical products need technical credibility. But they also need to convert.
Dream team! Thanks for all the support helping us hit our incredibly ambitious timeline and vision for the launch.
Peggy Rayzis
Marketing Lead at Gentrace
Callstack’s website rebuild drove a 176% boost in conversions and 66% more traffic – all in just 6 weeks.
176%
Conversion rate boost
Learn how jace.ai turned product insights into a 300% conversion lift with a growth design partnership built on Webflow and continuous CRO.
300%
Conversion rate jump in the first month after launch of new website
IC Project had outgrown its WordPress site: dozens of features invisible to visitors, every edit stuck in a developer queue. GRAFIT rebuilt it in Webflow as a component system, shipping 50+ pages in one launch and freeing the marketing team to scale on its own.
+36%
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