increase in signups driven by a redesign and sharper messaging
increase in website traffic after the redesign
funding secured with a strong market presence
Dream team! Thanks for all the support helping us hit our incredibly ambitious timeline and vision for the launch.

We partnered with Gentrace to transform their AI testing platform's brand and website in just 6 weeks. The new brand resonated strongly with developers, driving a 300% increase in web traffic and tripling signups within the first week of launch, alongside 24 media mentions of their Series A announcement.
Gentrace is an AI observability platform specializing in tracing, evaluation, and error analysis for AI agents. Built on OpenTelemetry standards, they help engineering teams debug agent traces, create intelligent monitoring, and build tailored evaluations—making AI development more reliable and collaborative.
Gentrace faced a challenge common to Series A companies—they had secured $8M in funding and built a powerful product, but lacked the professional brand presence to compete in the rapidly evolving AI tools market. As a funded company preparing for aggressive growth, they needed to establish credibility with enterprise technical buyers while supporting their expansion plans.
Their mission was clear: make AI agent development more reliable and accessible. But without a cohesive brand identity and conversion-optimized website, they struggled to communicate their sophisticated capabilities to potential customers and investors.
#gentrace-requirements-peggy-rayzist<i ph=timer> Brand credibility gap<i ph=binoculars> Unclear market positioning<i ph=cards-three> Launch timeline pressure<i ph=swap>Conversion optimizationIf you want your product to stand out, attract more users, work with a team that deeply understands both product and marketing, Grafit is your choice.

Such amazing design! incredible work, really appreciate your help on the project

"CMS-first" approach streamlined both design and implementation phases, ensuring seamless content migration and optimal user experience across all touchpoints.

Quarterhill had cutting-edge transportation technology, but their digital presence felt outdated. We created a sleek, modern design and simplified the navigation so users could seemlessly find what they needed across the pages.

We needed to transform our complex digital ecosystem into something that truly represents our technological leadership in transportation infrastructure.

Grafit was our superpower when merging three websites into one, positioning us as a market leader and tech innovator. Their designs accomplished exactly that. We love our new look

Jace had incredible tech but looked like a beta product. We had 4 weeks to flip that perception completely. The game-changer was nailing those product animations - users had to 'get it' in 3 seconds or they'd bounce.

Working with Grafit feels like having an exceptional design team that’s part of our company. They understand our metrics, they move at our speed, and they consistently deliver quality that reflect our product and vision. When you’re growing fast, this kind of partnership is invaluable.

I loved the fact that Jace had such good analytics and insights about their product. This gave us great input on how to present the product to users based on actual data rather than assumptions. When clients come with real user feedback and conversion data, we can create solutions that directly address pain points.

We had an amazing product, but our website was confusing potential customers instead of converting them. We needed someone who could translate our technical capabilities into clear value propositions that business users would immediately understand and trust.

Gentrace had breakthrough AI observability technology but needed a brand that could communicate that innovation. We created a clean, technical aesthetic with messaging that speaks to developers while establishing enterprise credibility.

Gentrace had breakthrough AI observability technology but needed a brand that could communicate that innovation. We created a clean, technical aesthetic with messaging that speaks to developers while establishing enterprise credibility.

We needed a brand and website that could match the sophistication of our technology while helping us stand out in a crowded AI tools landscape.

"Working with Grafit was exactly what we needed. They delivered on every promise - our performance scores went through the roof, traffic surged immediately, and we finally have a system that scales with our team. I'd recommend them to any tech company that wants to move fast without compromising on quality."

“Working with Callstack was incredibly efficient. They knew exactly what they wanted and communicated it clearly from the start. Their team stayed involved and gave us quick feedback, so we could work efficiently and get things done instead of going back and forth with changes.”

The Callstack team understood the project objectives and role of Grafit and Callstack team from the beginning. The challenge was going from concept to live in 6 weeks, but their clear vision and direct feedback loop allowed us to move fast and focus on what matters: execution

We need this to be clean and must be very component-driven, because it's simply faster to build that way. For us specifically, it's not the brand, animations, or fancy visuals that sell, it's the content. So it needs to be clean, content must be clear, but it also needs to have that delicate touch.

The team's approach to validating Tutlo Club was extraordinary, perfectly capturing our vision of a flexible, community-driven learning platform. The results speak for themselves – 100 sign-ups in the first week and rapid growth to over 4,000 members!

Dream team! Thanks for all the support helping us hit our incredibly ambitious timeline and vision for the launch.

The team's expertise transformed our vision into a compelling product in record time. Their work was instrumental in securing our strategic partnership.

We faced a tough challenge, but the team's deep understanding of product building transformed our vision into reality, pushing us ahead in the market.

Grafit created a fantastic website for us under a tight timeline. Highly recommend working with them!

GRAFIT was a fantastic team to work with throughout the project. Their consistent communication kept us informed every step of the way, and their quick response to challenges made all the difference.

The team's approach to our rebrand and product refinement has been transformative. The new CodeJet not only looks better but also communicates our value proposition more effectively. The results speak for themselves – we're seeing unprecedented growth in both traffic and conversions.

Working with Grafit Agency has been an exceptional experience. They quickly understood what we needed and delivered everything on time. The end product not only met but went beyond what we hoped for. You can always trust Grafit for prompt and top-notch work.

The turnaround time was excellent, the communication was excellent, and the Grafit team were genuine experts in their fields. We achieved an incredibly powerful and professional website for a fraction of the typical time and cost.

I love how the team managed the end-to-end process. The landing page perfectly describes what the product is about. The client understood it well, and we signed the deal.

Grafit Agency transformed our vision into a mind-blowing digital experience – they've set a new bar for what a crypto platform can be!

The product launch went super fast and smooth within 4 weeks. I'm happy for another successful project for our holding. The team's comprehensive approach to branding and app design was crucial in getting Bloosh off the ground so quickly and effectively.

The landing page perfectly captured our product's essence and has been instrumental in our sales process. Closing 15 deals in the first month exceeded our expectations - it's been a game-changer for our product launch."

Collaborative discovery sessions to define brand positioning, visual identity, and core messaging framework. Developed comprehensive brand guidelines including color palettes, typography systems, and graphic patterns that reflect AI sophistication.
We created 7-page website architecture optimized for technical buyer journey. Developed conversion-focused copy that simplifies complex AI concepts while maintaining technical credibility. Designed responsive layouts with enhanced UX/UI patterns proven to increase engagement.
Webflow implementation with custom interactions and performance optimization. Produced concise product video showcasing Gentrace's capabilities and streamlining the customer journey. Final QA, analytics setup, and successful launch.






Tools we use
The right stack removes bottlenecks and gives your team the freedom they need to move fast.
#gentrace-expert-2-blazej-krzepinaThe launch of Gentrace's new brand and website generated immediate impact, driving website traffic up 300% in the first week.
We designed the experience first, then engineered it for maximum speed and searchability.
increase in signups driven by a redesign and sharper messaging
increase in website traffic after the redesign
A website that communicates stability, scale, and future potential.
Enterprise-ready presence reinforcing Series A $8M investment thesis
The cohesive brand and optimized website now effectively communicates Gentrace's AI observability platform to both technical users and enterprise decision-makers. The professional digital presence has supported customer acquisition, competitive positioning, and helped leverage their $8M Series A funding for rapid market expansion.
This wasn't just a brand and website project—it was a strategic market entry. By creating a cohesive brand identity and conversion-optimized website, we helped Gentrace establish the professional presence needed to compete in the AI tools market while maintaining the agility to grow.
Technical products need technical credibility. But they also need to convert.
Dream team! Thanks for all the support helping us hit our incredibly ambitious timeline and vision for the launch.

Let’s chat about how strategic web design can accelerate your growth.

Quarterhill's acquisitions had created a fragmented digital presence across three separate websites. We successfully consolidated them into one powerful platform, simplifying navigation and offerings.

Jace.ai had powerful AI email technology but users couldn't understand its value or trust the product. We transformed their digital presence with new branding and marketing designs that made complex features instantly clear.

Callstack’s website rebuild drove a 176% boost in conversions and 66% more traffic – all in just 6 weeks.