Quarterhill's brand unity: from fragmentation to focus

Grafit was our superpower when merging three websites into one, positioning us as a market leader and tech innovator. Their designs accomplished exactly that. We love our new look

Donna Bergan
VP of Marketing at Quarterhill

Quarterhill's acquisitions had created a fragmented digital presence across three separate websites. We successfully consolidated them into one powerful platform, simplifying navigation and offerings.

Industry
Transportation & Logistics
Service
Web Design
Webflow Development
Use case
  • Website Consolidation
  • CMS Migration & Organization
  • SEO Technical Implementation
  • UX Design
  • Content Strategy & Architecture
  • Performance Optimization
Duration
8 weeks
Stage
Enterprise
Company size
100+ employees
Annual revenue
$150M+
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Meet Quarterhill

Quarterhill is a leader in transportation technology, specializing in tolling and enforcement systems that have been connecting communities for over 40 years. Their infrastructure handles billions of transactions and powerscommercial vehicle inspections across thousands of lanes globally.

The challange we tackled

Quarterhill had a problem that many enterprise companies face—their brand was scattered across multiple websites, creating confusion for potential clients trying to understand their comprehensive transportation technology solutions. They needed to unite their digital presence while showcasing the superior quality of their products.

Their mission was clear: create "Transportation that knows no boundaries" for a safer, more connected world. But their fragmented online experience was creating boundaries instead of removing them.

  • <i ph=timer> Fragmented presence
    Three separate websites diluted the brand and confused potential clients about what Quarterhill really offered.Content sprawl: 120 unique subpages created a maze-like experience that buried their key value propositions
  • <i ph=binoculars> Unclear positioning
    Scattered messaging made it hard to grasp the quality and depth of their tech.
  • <i ph=cards-three> Maintenance nightmare
    Managing multiple sites drained resources and led toinconsistent messaging across platforms

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