From strong product to category dominance: growth design partnership with jace.ai

Intro

Jace.ai had already built a working product. An AI email agent with strong retention. Their team was sharp, their product vision was clear, and they had the data to back every decision they made.

But when you scale fast in a competitive market, speed and design quality are the first things to slip. That is where we came in to build on what was already working as their growth design partner.

The Challenge

Scaling meant more pages, more ads, more channels. Every one of them had to be fast to ship, on brand, and built to convert. That’s the challange jace.ai faced, and they needed a partner who could match it.

• The growth design challenges jace.ai needed a partner to solve
  Jace.ai's team knew their product and their users. The analytics told them where visitors hesitated, which features drove retention, and what messaging landed. They didn't need someone to find the problems. They needed a growth design partner who could ship the fixes at their speed.
• Speed vs. quality trade-off in B2B SaaS scaling
  ‍When you scale fast, design output cannot slow down. Building an in-house team takes months. A growth design partner that works as a team extension delivers immediate velocity. The founders we work with at this stage usually want to launch in weeks.
• Brand consistency across every B2B SaaS touchpoint
  As they expanded into new markets and channels, keeping the brand consistent across websites, ads, landing pages, and campaigns gets harder fast. A dedicated SaaS design system is what holds it together.

Why the growth design partner model works for B2B SaaS

Fast-growing companies hit the same wall. You need design quality to compete, but you cannot afford to slow down. Hiring an in-house team takes months of recruiting, onboarding, and process. By the time you ship, the market has moved.

Jace.ai chose the growth design partner model because it delivers:

• Immediate velocity with no hiring delays, onboarding friction, or ramp-up time
• Flexible capacity that scales creative output up or down with growth initiatives
• Specialist coverage across brand, web design, Webflow development, motion design, and growth design
• Strategic input that goes beyond execution into continuous CRO and recommendations
• Quality consistency across every touchpoint as the company scales

The result: jace.ai moves like a startup while shipping work that rivals companies ten times their size.

Working with Grafit feels like having an exceptional design team that’s part of our company. They understand our metrics, they move at our speed, and they consistently deliver quality that reflect our product and vision. When you’re growing fast, this kind of partnership is invaluable.

Fryderyk Wiatrowski

Co-founder & CEO at Jace.ai

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