From strong product to category dominance: growth design partnership with jace.ai
300%
Conversion rate jump in the first month after launch of new website
3 seconds
User understanding breakthrough - product value communicated in 3 seconds
6 weeks
Weeks from concept to live site
Working with Grafit feels like having an exceptional design team that’s part of our company. They understand our metrics, they move at our speed, and they consistently deliver quality that reflect our product and vision. When you’re growing fast, this kind of partnership is invaluable.
Fryderyk Wiatrowski
Co-founder & CEO at Jace.ai
Intro
Jace.ai had already built a working product. An AI email agent with strong retention. Their team was sharp, their product vision was clear, and they had the data to back every decision they made.
But when you scale fast in a competitive market, speed and design quality are the first things to slip. That is where we came in to build on what was already working as their growth design partner.
The Challenge
Scaling meant more pages, more ads, more channels. Every one of them had to be fast to ship, on brand, and built to convert. That’s the challange jace.ai faced, and they needed a partner who could match it.
- The growth design challenges jace.ai needed a partner to solve
Jace.ai's team knew their product and their users. The analytics told them where visitors hesitated, which features drove retention, and what messaging landed. They didn't need someone to find the problems. They needed a growth design partner who could ship the fixes at their speed. - Speed vs. quality trade-off in B2B SaaS scaling
When you scale fast, design output cannot slow down. Building an in-house team takes months. A growth design partner that works as a team extension delivers immediate velocity. The founders we work with at this stage usually want to launch in weeks. - Brand consistency across every B2B SaaS touchpoint
As they expanded into new markets and channels, keeping the brand consistent across websites, ads, landing pages, and campaigns gets harder fast. A dedicated SaaS design system is what holds it together.


Why the growth design partner model works for B2B SaaS
Fast-growing companies hit the same wall. You need design quality to compete, but you cannot afford to slow down. Hiring an in-house team takes months of recruiting, onboarding, and process. By the time you ship, the market has moved.
Jace.ai chose the growth design partner model because it delivers:
- Immediate velocity with no hiring delays, onboarding friction, or ramp-up time
- Flexible capacity that scales creative output up or down with growth initiatives
- Specialist coverage across brand, web design, Webflow development, motion design, and growth design
- Strategic input that goes beyond execution into continuous CRO and recommendations
- Quality consistency across every touchpoint as the company scales
The result: jace.ai moves like a startup while shipping work that rivals companies ten times their size.
How we made it happen
Product Marketing Canvas & User Research
We started with our startup-specific Product Marketing Canvas framework to nail down exactly who Jace.ai served and why they'd choose it over alternatives. Deep user objection analysis helped us understand every barrier preventing conversions.
Brand Transformation & Visual Identity
Complete brand refresh to create a modern, trustworthy identity that screams "established market leader" rather than "beta testing." Every visual element was designed to build immediate credibility and trust.
UX Strategy & Conversion Design
Designed the hero section with crystal-clear value proposition and 3-second solution animation. Created product demonstrations that make complex AI capabilities instantly understandable. Integrated trust-building elements throughout the user journey.
Implementation & Performance Marketing
Simplified pricing structure, added compelling testimonials, showcased security features, and highlighted fast setup to remove every possible objection. Built comparison sections showing exactly what tools Jace replaces and why switching makes sense. Developed high-converting ad creatives and marketing materials to support ongoing paid acquisition campaigns.
The tech stack that powers marketing independence
The right stack removes bottlenecks and gives your team the freedom they need to move fast.
Figma
Collaborative tool for designing & prototyping UI/UX
Rive
Interactive vector & motion design tool for web
Webflow
The best website builder on the market
Relume
Tool to create AI-powered sitemaps, wireframes & style guides
Optibase
Website analytics & A/B testing platform
GSAP
JS library for high-performance animations & interactions
Midjourney
High-quality AI art from text prompts
Loom
AI video recording for team collaboration
Ready to transform your digital presence?
Let's chat about how strategic web design can accelerate your growth.
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