Project Summary

RevenueBase delivers the data layer that powers products built by ZoomInfo, Clay, and Dun & Bradstreet - 390M+ verified contacts, 60M+ companies, continuously refreshed and source-traced on every record. It's not a data vendor. It's the infrastructure underneath.

12 months earlier, RevenueBase re-launched its product suite. The old version was a UI where sales and marketing teams logged in to download lists. The new version is B2B data infrastructure on three layers, powering products built by ZoomInfo, Clay, and Dun & Bradstreet. The website was still selling the old product.

We took full ownership: messaging, strategy, design, illustrations, development, blog migration, integrations, and launch. Four weeks from kickoff to go-live. Mark was sharing the staging link with investors before it even launched.

Challenge

The product had evolved. The website hadn't.

RevenueBase's real customers had shifted. The buyers "jumping in the boat" weren't heads of sales anymore - they were CTOs and product leads building GTM tools, RevOps leaders managing data quality at scale, and data companies licensing upstream data. The old WordPress site still talked to sales and marketing teams looking for lead lists. It was a credibility gap the company couldn't afford.

A complex product that needed to feel simple.

This isn't a tool with a feature checklist. It's infrastructure - multiple product layers, source traceability on every record, continuous verification, a pricing model that breaks industry norms. The challenge wasn't just explaining what it does. It was making a deeply technical platform feel obvious and inevitable to three very different buyer types - in seconds.

Everything in six weeks.

9 pages, custom product illustrations, 100+ blog posts migrated from WordPress with full redirect mapping, HubSpot integrations, and a complete SEO setup - all on a timeline that left no room for sequential handoffs. Design and development had to move in parallel from week one.

Our Approach

We started with positioning, not pixels.

Before touching any design work, we ran a messaging workshop with the RevenueBase team to lock down the pivot. Who are the real buyers? What do they care about? How do we frame RevenueBase as infrastructure - not another list vendor? We mapped objections, validated competitive positioning, and built the narrative foundation that would drive every page of the site.

Then we built the architecture around the story.

We mapped the full information architecture - which pages are needed, what story each one tells, and how different buyer personas navigate toward conversion. The client had started wireframes; we audited them, restructured the user journey, and rebuilt the hierarchy around the new positioning. The goal: a site where a complex product reads as simple and serious at once.

A design system built for credibility.

We created a full design system from scratch - dark and light mode, a complete component library, and a visual language that feels both premium and technical. The aesthetic draws from developer-first platforms like Vercel and Linear: clean, precise, no noise. Every element designed to scale as the product grows.

Custom illustrations that do the heavy lifting.

Stock visuals don't work for a data infrastructure platform. We designed a full set of custom illustrations - the three-layer product stack, API flow diagrams, source traceability visuals, data architecture overviews - turning abstract concepts into credible, tangible visuals that reinforce the product's sophistication.

Full Webflow build with zero loose ends.

Home, Solutions, Pricing, Tools, Data, Company, Contact, Blog, Request a Demo - all built in Webflow with micro-interactions throughout. 100+ blog posts migrated from WordPress with URL redirect mapping to protect years of SEO equity. HubSpot forms and calendar embedded. Full SEO/AEO/GEO optimization for both Google and AI discovery. Technical QA across browsers and devices. Post-launch performance optimization that pushed Lighthouse scores to the top.

Results

One handoff. Complete ecosystem.

10+ pages, Wordpress migration, custom illustrations, HubSpot integrations, full SEO setup, WordPress-to-Webflow migration - delivered as one package. No coordinating between vendors. No loose threads.

A foundation that scales.

A modular design system and component library that grows with the product. New pages, new sections, new comparisons - all extend the same visual language without starting over. The Webflow CMS gives the team full content autonomy going forward.

Positioning as a category leader

The site doesn't just look better - it says something different. RevenueBase went from looking like another data vendor to positioning as the layer underneath the vendors. The website now speaks to the people who are actually buying - and it earns their trust in seconds.