From Beta Perception to Market Leader: How Strategic Design Drove 300% Conversion Growth

300%

Conversion rate jump in the first month after launch of new website

3 seconds

User understanding breakthrough - product value communicated in 3 seconds

6 weeks

Weeks from concept to live site

Working with Grafit was exactly what we needed. They delivered on every promise – our performance scores went through the roof, traffic surged immediately, and we finally have a website that scales with our team.

Fryderyk Wiatrowski
Co-founder & CEO at Jace.ai
Industry
SaaS
Service
Branding
Web Design
Motion/Video Design
CRO
Ad Design
Use Cases
  • Convert More Website Visitors
  • Establish Market Credibility
  • Explain Complex Features
  • Scale Marketing Efforts with creative ads
Duration
4 weeks + ongoing design services
Stage
Growth-stage startup
Company size
20-30 employees
Annual revenue
Pre-seed $2.9M
Visit website
Let's talk growth

Intro

Jace.ai came to us with a powerful AI assistant that was struggling to convert users despite having genuinely game-changing technology.

Their biggest challenge? Users didn't understand what they were selling, didn't trust the product, and were confused by the pricing.

We transformed their entire digital presence with a strategic approach that addressed each user objection head-on. The results were immediate and dramatic:

  • <i ph=chart-line-up> 300% conversion growth in the first month post-launch
  • <i ph=arrows-counter-clockwise> 100% brand transformation – from beta look to market-ready
  • <i ph=timer> 3 seconds for users to grasp product value.

Meet Jace.ai

When business professionals are drowning in email overload, Jace.ai throws them a lifeline. This AI-powered assistant doesn't just organize your inbox - it transforms how you communicate, prioritize, and manage your entire productivity workflow.

Built for professionals sending 50+ emails daily, Jace.ai uses advanced AI to understand context, draft responses, prioritize communications, and integrate seamlessly with existing workflows. It's not just another email tool - it's a complete productivity transformation that saves hours every day.

But having breakthrough technology means nothing if users don't understand it, trust it, or know how to buy it. That's exactly where Jace.ai found themselves when they reached out to us.

The challange we tackled

Jace.ai had built an incredible product, but their website was working against them. Despite having genuinely innovative AI technology, they were facing six critical user objections that were blocking conversions:

  • <i ph=timer> Trust & Credibility Crisis
    Users assumed Jace.ai was still in beta testing. The brand looked unfinished, which made potential customers hesitant to trust their email data to the platform. Security concerns about giving AI access to sensitive business communications were major blockers for enterprise users.
  • <i ph=binoculars> Product Understanding Barriers
    Users couldn't figure out what Jace.ai actually did within the first few seconds of landing on the site. The AI agent capabilities weren't clear, and the value proposition was buried in technical jargon. If users can't understand your product immediately, they won't stick around to learn more.
  • <i ph=cards-three> Pricing Confusion
    The pricing structure was complex and confusing, with unclear tiers that made decision-making difficult. Users didn't know which plan they needed or what they'd actually get for their money.
  • <i ph=swap> Switching Friction
    Business professionals are notoriously resistant to switching from Gmail and their existing email workflows. Users needed to see clear, compelling reasons why the switching effort would pay off.
  • <i ph=calendar-dots> Market Position Weakness
    Jace.ai appeared as "just another email tool" rather than the productivity breakthrough it actually was. They weren't effectively communicating their competitive advantages or showing what tools they could replace.
  • <i ph=circuitry> Immediate Value Communication
    Users needed to understand the product's value within 3 seconds of landing on the page, but the current design failed to deliver that instant clarity.

#jace-requirements-fryderyk-wiatrowski
#jace-expert-jakub-startek

If you want your product to stand out, attract more users, work with a team that deeply understands both product and marketing, Grafit is your choice.

Matej Novak
CEO at Nova Insurer

Such amazing design! incredible work, really appreciate your help on the project

Kevin Niparko
VP of Product at Twilio

"CMS-first" approach streamlined both design and implementation phases, ensuring seamless content migration and optimal user experience across all touchpoints.

Marcin Warno
Co-founder & CTO at Grafit

Quarterhill had cutting-edge transportation technology, but their digital presence felt outdated. We created a sleek, modern design and simplified the navigation so users could seemlessly find what they needed across the pages.

Błażej Krzepina
Design Lead at GRAFIT

We needed to transform our complex digital ecosystem into something that truly represents our technological leadership in transportation infrastructure.

Donna Bergan
VP of Marketing at Quarterhill

Grafit was our superpower when merging three websites into one, positioning us as a market leader and tech innovator. Their designs accomplished exactly that. We love our new look

Donna Bergan
VP of Marketing at Quarterhill

Jace had incredible tech but looked like a beta product. We had 4 weeks to flip that perception completely. The game-changer was nailing those product animations - users had to 'get it' in 3 seconds or they'd bounce.

Jakub Startek
Founder & CEO at GRAFIT

Working with Grafit was exactly what we needed. They delivered on every promise – our performance scores went through the roof, traffic surged immediately, and we finally have a website that scales with our team.

Fryderyk Wiatrowski
Co-founder & CEO at Jace.ai

I loved the fact that Jace had such good analytics and insights about their product. This gave us great input on how to present the product to users based on actual data rather than assumptions. When clients come with real user feedback and conversion data, we can create solutions that directly address pain points.

Greg Musiał
Web Designer at Grafit

We had an amazing product, but our website was confusing potential customers instead of converting them. We needed someone who could translate our technical capabilities into clear value propositions that business users would immediately understand and trust.

Fryderyk Wiatrowski
Co-founder & CEO at Jace.ai

Gentrace had breakthrough AI observability technology but needed a brand that could communicate that innovation. We created a clean, technical aesthetic with messaging that speaks to developers while establishing enterprise credibility.

Błażej Krzepina
Design Lead at GRAFIT

Gentrace had breakthrough AI observability technology but needed a brand that could communicate that innovation. We created a clean, technical aesthetic with messaging that speaks to developers while establishing enterprise credibility.

Błażej Krzepina
Design Lead at GRAFIT

We needed a brand and website that could match the sophistication of our technology while helping us stand out in a crowded AI tools landscape.

Peggy Rayzis
Marketing Lead at Gentrace

"Working with Grafit was exactly what we needed. They delivered on every promise - our performance scores went through the roof, traffic surged immediately, and we finally have a system that scales with our team. I'd recommend them to any tech company that wants to move fast without compromising on quality."

Mike Grabowski
Founder & CTO at Callstack

“Working with Callstack was incredibly efficient. They knew exactly what they wanted and communicated it clearly from the start. Their team stayed involved and gave us quick feedback, so we could work efficiently and get things done instead of going back and forth with changes.”

Marcin Warno
Co-founder & CTO at Grafit

The Callstack team understood the project objectives and role of Grafit and Callstack team from the beginning. The challenge was going from concept to live in 6 weeks, but their clear vision and direct feedback loop allowed us to move fast and focus on what matters: execution

Jakub Startek
Co- founder & CEO at GRAFIT

We need this to be clean and must be very component-driven, because it's simply faster to build that way. For us specifically, it's not the brand, animations, or fancy visuals that sell, it's the content. So it needs to be clean, content must be clear, but it also needs to have that delicate touch.

Aleksandra
Content Lead at Callstack

The team's approach to validating Tutlo Club was extraordinary, perfectly capturing our vision of a flexible, community-driven learning platform. The results speak for themselves – 100 sign-ups in the first week and rapid growth to over 4,000 members!

Mateusz Łozowicki
Head of New Venture, Tutlo

Dream team! Thanks for all the support helping us hit our incredibly ambitious timeline and vision for the launch.

Peggy Rayzis
Marketing Lead at Gentrace

The team's expertise transformed our vision into a compelling product in record time. Their work was instrumental in securing our strategic partnership.

Jakub Sek
Founder, SuppMatch

We faced a tough challenge, but the team's deep understanding of product building transformed our vision into reality, pushing us ahead in the market.

Konrad Szczygieł
Co-founder & COO at Playmore

Grafit created a fantastic website for us under a tight timeline. Highly recommend working with them!

Jacob Simon
Founder & CEO at Adapt API

GRAFIT was a fantastic team to work with throughout the project. Their consistent communication kept us informed every step of the way, and their quick response to challenges made all the difference.

Michał Zalewski
Founder at Mafelo

The team's approach to our rebrand and product refinement has been transformative. The new CodeJet not only looks better but also communicates our value proposition more effectively. The results speak for themselves – we're seeing unprecedented growth in both traffic and conversions.

Patryk Pijanowski
CEO, CodeJet

Working with Grafit Agency has been an exceptional experience. They quickly understood what we needed and delivered everything on time. The end product not only met but went beyond what we hoped for. You can always trust Grafit for prompt and top-notch work.

Artur Górniak
CEO, CXLABS

The turnaround time was excellent, the communication was excellent, and the Grafit team were genuine experts in their fields. We achieved an incredibly powerful and professional website for a fraction of the typical time and cost.

Alex Atkins
VP of Marketing & Growth at Sturdy

I love how the team managed the end-to-end process. The landing page perfectly describes what the product is about. The client understood it well, and we signed the deal.

Artur Gorniak
Founder, AuditNOW

Grafit Agency transformed our vision into a mind-blowing digital experience – they've set a new bar for what a crypto platform can be!

Moby Albalawi
Head of Design at Bielik

The product launch went super fast and smooth within 4 weeks. I'm happy for another successful project for our holding. The team's comprehensive approach to branding and app design was crucial in getting Bloosh off the ground so quickly and effectively.

Antoni Redziniak
CEO Grailz

The landing page perfectly captured our product's essence and has been instrumental in our sales process. Closing 15 deals in the first month exceeded our expectations - it's been a game-changer for our product launch."

Szymon Zagroba
Senior Marketing Specialist, AI REV

How we made it happen

week 1

Product Marketing Canvas & User Research

We started with our startup-specific Product Marketing Canvas framework to nail down exactly who Jace.ai served and why they'd choose it over alternatives. Deep user objection analysis helped us understand every barrier preventing conversions.

week 2

Brand Transformation & Visual Identity

Complete brand refresh to create a modern, trustworthy identity that screams "established market leader" rather than "beta testing." Every visual element was designed to build immediate credibility and trust.

week 3

UX Strategy & Conversion Design

Designed the hero section with crystal-clear value proposition and 3-second solution animation. Created product demonstrations that make complex AI capabilities instantly understandable. Integrated trust-building elements throughout the user journey.

week 4

Implementation & Performance Marketing

Simplified pricing structure, added compelling testimonials, showcased security features, and highlighted fast setup to remove every possible objection. Built comparison sections showing exactly what tools Jace replaces and why switching makes sense. Developed high-converting ad creatives and marketing materials to support ongoing paid acquisition campaigns.

Strategy & Planing
Brand design
UX Design
growth & CRO

Tools we use

The tech stack that powers marketing independence

The right stack removes bottlenecks and gives your team the freedom they need to move fast.

Figma

Collaborative tool for designing & prototyping UI/UX

Rive

Interactive vector & motion design tool for web

Webflow

The best website builder
on the market

Relume

Tool to create AI-powered sitemaps, wireframes & style guides

Optibase

Website analytics & A/B testing platform

GSAP

JS library for high-performance animations & interactions

Midjourney

High-quality AI art from text prompts

Loom

AI video recording for team collaboration
#jace-expert-greg-musial

The results

Four weeks after launch, Jace.ai had completely transformed their market position. Every key metric improved dramatically, proving that strategic UX design directly impacts business outcomes:

Conversion Excellence That Delivers

Strategic design eliminated user objections and confusion, turning website visitors into confident customers

300%

164% Speed score improved, leading to a better experience for visitors and higher SEO rankings.

3

User understanding breakthrough - product value communicated in 3 seconds

User Experience Transformation

Complex AI capabilities became instantly understandable through clear visual communication and simplified decision-making

Product Clarified

AI capabilities became clear and compelling through visual demonstrations and strategic messaging.

Pricing Simplified

Removed decision paralysis with clear, simple pricing that helped users choose the right plan confidently.

Performance Marketing & Ongoing Growth

Brand-consistent creative support ensures sustained growth and maximum ROI from all marketing channels

Ads That Convert

Ongoing development of high-converting ad creatives that maintain the same trust-building and value communication principles established in the website redesign.

Maximized ROI

Regular creation of landing page variants, social media assets, and campaign materials ensures acquisition spend works harder – converting every dollar at the highest possible rate.

Summary

This wasn't just a website redesign - it was a complete transformation of how Jace.ai communicated with their market. By systematically addressing user objections through strategic design, we achieved a 300% conversion improvement and transformed market perception from "confusing beta product" to "professional, enterprise-ready solution."

The results prove that when you treat user objections as design problems to solve, breakthrough growth follows. Jace.ai now has a digital presence that matches their product quality, plus ongoing creative support that maximizes their paid acquisition ROI.

Working with Grafit was exactly what we needed. They delivered on every promise – our performance scores went through the roof, traffic surged immediately, and we finally have a website that scales with our team.

Fryderyk Wiatrowski
Co-founder & CEO at Jace.ai

Ready to transform your digital presence?

Let’s chat about how strategic web design can accelerate your growth.

Let's talk growth

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