EdTech
SaaS

Market-Ready Education: How Smart Design Attracted More Users

Lean validation strategy for Tutlo Club that transformed traditional language learning into a community-driven experience, rapidly validating their new business model.
  • Designed high-converting landing page showcasing community benefits and flexible learning format
  • Achieved 1,000 sign-ups in the first week of launch
  • Created learning environment where 85% of students reported increased motivation
  • Built community that quickly grew to over 4,000 members
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    project summary

    Company description

    Tutlo is one of the largest platforms for learning English in Europe. Tutlo Club, their new venture, aims to create a community-driven, flexible approach to English language learning through group sessions and interactive events.

    Challenge

    Tutlo needed to validate a new business model for community-based language learning without fully developing the product. They wanted to quickly test market demand for a more social, flexible learning experience and gather initial user feedback.

    Approach

    We adopted a lean startup methodology, focusing on rapid validation of the Tutlo Club concept. Our strategy involved developing a clear product marketing strategy, designing an engaging landing page, and creating initial product designs to showcase the community-driven learning model.

    Website

    We designed and developed a high-converting Webflow landing page that effectively communicated the Tutlo Club concept, featuring clear sections on the learning format, community benefits, testimonials, and pricing structure.

    ResultS

    The landing page gained 1000 sign-ups in the first week of launch, validating the demand for a community-driven, flexible English learning model. 85% of students reported that participating in Tutlo Club increased their motivation to learn English, and the community quickly grew to over 4,000 members.

    awards & recognition

    Details

    Industry

    EdTech
    SaaS

    Scope

    Web

    Duration

    6 weeks

    Stage

    Scale-up
    Available for Q4

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