Rebrand and App Redesign for Sports Booking Leader Platform

PlayMore, previously known as Reservise, is a leader in the Eastern European market for sports facility bookings. Their app allows users to quickly book courts for various sports, including squash, tennis, fitness, and yoga. They have the largest access to rocket sports clubs in the region.

Industry

App

Scope

Branding
Product

Duration

8 weeks

Stage

Startup
App

Challenge

Despite their market leadership, PlayMore needed to scale their revenue and acquire more users. They required a comprehensive rebrand and product redesign to stay ahead in the competitive sports booking market and offer enhanced features to their users and partner clubs.

Approach

We undertook a holistic approach, combining rebranding with comprehensive product redesign. Our strategy focused on creating a strong, memorable brand identity while enhancing the product with multiple new features designed to scale revenue and improve user acquisition.

Live Website

Services

Branding
Logo and visual identity
Brand Guidelines
Product
UI Design
UX Design
Design system
Website
No items found.
Product Marketing
No items found.

Branding

We created a new brand identity, transitioning from Reservise to PlayMore, with a fresh logo, visual identity, and brand guidelines that better reflect the company's market leadership and user-friendly approach.

Product

We redesigned the entire product, implementing multiple new features that allow PlayMore to scale their revenue and acquire more users, while maintaining the intuitive booking process that made them a market leader.

Website

Services

Branding
Logo and visual identity
Brand Guidelines
Product
UI Design
UX Design
Design system
Website
No items found.
Product Marketing
No items found.

Recognition

awwwards logo
man smiling at the camera
Jakub Startek
CEO & Co-founder
jakub@grafit.agency
a man wearing glasses and a white shirt
Marcin Warno
CTO & Co-founder
marcin@grafit.agency

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