Strategic Rebrand & Relaunch Transforming Playmore App
We faced a tough challenge, but the team's deep understanding of product building transformed our vision into reality, pushing us ahead in the market.
Playmore connects racket sports enthusiasts with premium courts. We transformed their brand from Reservise to Playmore with a redesigned platform that reinforced their market leadership.
Project Summary
When PlayMore (formerly Reservise) approached us, they were already Eastern Europe's court booking champions. In just under 12 weeks, we delivered a comprehensive rebrand, product redesign, web design, and messaging strategy that transformed their market position.
Challenge
Market Leadership Momentum
Despite leading the region's sports booking market, PlayMore needed to scale revenue and acquire more users in an increasingly competitive landscape.
Enhanced User Experience
Their existing platform required modernization to meet the evolving expectations of both recreational players and professional athletes.
Facility Partner Demands
Sports clubs partnered with PlayMore needed more sophisticated management tools to optimize their court utilization.
Approach
Strategic Messaging Workshops
Through collaborative sessions, we developed messaging that highlighted the tangible benefits of instant court booking rather than technical features.
User-Centered Design
We crafted an interface balancing technical sophistication with sports-centric simplicity, making booking as effortless as a perfect serve.
Dual Audience Positioning
Every design decision addressed both end-users seeking convenience and business partners requiring robust management tools.
We created a new brand identity, transitioning from Reservise to PlayMore, with a fresh logo, visual identity, and brand guidelines that better reflect the company's market leadership and user-friendly approach.
We redesigned the entire product, implementing multiple new features that allow PlayMore to scale their revenue and acquire more users, while maintaining the intuitive booking process that made them a market leader.
Result
Kings of the Courts
The rebranding and product redesign positioned PlayMore for continued leadership in the Eastern European sports booking market.
Increased Engagement Metrics
The revitalized platform delivered measurable improvements in user engagement and revenue growth.
Platform for Future Growth
With its enhanced experience, PlayMore now more effectively connects sports enthusiasts with the perfect court at the perfect time.
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