Project summary

Yes Insurance needed to validate their AI-powered insurance concept in a market saturated with traditional solutions. We designed an intuitive platform that makes complex insurance decisions accessible to everyone through AI guidance and transparent comparisons.

Challenge

Yes Insurance faced the daunting task of standing out in a market saturated with traditional insurance comparison tools. With a tight 9-week deadline, we needed to integrate AI in a way that felt helpful rather than gimmicky—something competitors had yet to master.

The core challenge was balancing data collection with user engagement. We needed to design an interface that could present complex insurance information simply across three languages (Polish, Slovak, Czech) while implementing a chatbot that guided users without overwhelming them. The goal was to transform an inherently tedious process into something transparent and intuitive while still gathering the necessary information to provide accurate recommendations.

Approach

Our strategy centered on swift product validation through exceptional design execution. Instead of building a complete platform, we focused on creating high-quality UX designs and a compelling landing page that would effectively communicate Yes Insurance's unique value proposition to potential customers and investors.

The core vision was to digitally replicate the human intelligence of an experienced insurance advisor. We designed an intuitive interface that guides users through the complex insurance selection process while making it accessible through AI. By reimagining the traditional questionnaire into a streamlined, conversational flow, we ensured users receive immediate value through personalized risk assessments and transparent comparisons—transforming an otherwise tedious process into an engaging digital experience.

Result

Our collaboration with Yes Insurance delivered a comprehensive design foundation that enabled them to successfully validate their innovative concept in the market. Within the 9-week timeframe, we created a complete design system that brought their vision to life across multiple touchpoints.

The final deliverables included a cohesive visual identity emphasizing transparency and simplicity, responsive designs for both mobile and desktop platforms, and an intuitive onboarding flow with integrated chatbot assistance. The insurance comparison interface we designed clearly highlights differences between offerings, making complex choices straightforward for users.

By accommodating multiple languages and incorporating engaging interactive elements throughout the journey, we ensured the platform could scale across regional markets while maintaining consistent user engagement. These carefully crafted designs provided Yes Insurance with the foundation needed to begin testing their concept with real users, offering clear direction for development implementation while effectively communicating their unique value proposition to potential customers and investors.